Musicians On Call

Source: MOCMusiciansOnCall YouTube

Musicians On Call & Public Relations

This week’s post is a little different than usual. Since I’m majoring in public relations, I’m going to tie non-profit PR in with country music. A music-based organization that has particularly caught my eye is Musicians On Call (MOC).

Background

MOC is an organization that brings volunteer musicians to hospitals to play at the bedsides of patients. From 1999, when the non-profit was established, to 2009, MOC has played music for over 125,000 individuals.

A few country musicians that have volunteered for MOC include Jarrod Niemann, Hunter Hayes, Darius Rucker, Martina McBride and Brantley Gilbert. Countless volunteers who simply love to play music have also volunteered.

Country singers have also held concerts, benefitting MOC.

These country artists include:

  • Kellie Pickler
  • Lady Antebellum
  • James Taylor
  • Trace Adkins
  • Darius Rucker

MOC Locations

  • New York (Headquarters)
  • Nashville
  • Philadelphia
  • Miami
  • Washington, DC
  • Los Angeles

How MOC benefits patients

Co-founder Michael Soloman believes music possesses healing power, not just for the sick, but for the musicians as well.

According to Calen Johnson, a music producer, songwriter and recording artist, music actually does have healing power.

Johnson says music has the power to:

  • Speed up the healing process
  • Affect hormones that calm various systems

Why I like MOC

I think MOC is a great organization for a couple of reasons:

  • It makes a difference in people’s lives. After watching a number of videos on MOC’s YouTube Channel, it’s obvious how grateful the patients and their families are. Smiles and tears of joy are present in many videos. In addition to the patients and families, many of the musicians explain how playing music for others makes them feel good about themselves because they’re helping other people.
  • MOC includes all types of music (not just country). Although many country artists have volunteered for MOC, artists in other genres have volunteered, too. Lifehouse, Train, Chicago, Daughtry, Avril Lavigne, Gavin DeGraw, Common, John Mayer and Justin Bieber.
  • The organization has quality tactics in terms of PR. MOC uses social media, keywords to enhance its SEO and relevant pages and links for its webpage.

High-quality Tactics

  • Social Media. MOC connects to its publics by having a Facebook, Twitter, Flickr, YouTube, and Google+. Using a variety of social media outlets helps MOC reach all types of audiences.
  • Keywords. MOC uses keywords, such as music and hospitals throughout its website to improve its SEO.
  • Relevant Pages and links. All the information you need about MOC is found right on its website, whether it’s through the website itself or through links. The MOC webpage has page for the “about,” programs, news, volunteers, branches, events, videos, supporters and merchandise store. There’s also an orange button that says “Donate Now.” The website is easy to read and navigate. The page also includes links to its social media platforms, making it easy to follow the organization.

MOC is a fascinating non-profit to follow, from its philanthropic ways, to its PR tactics. What do you think about MOC’s PR practices? What could the organization improve?

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2 thoughts on “Musicians On Call

  1. I think this is such a great non-profit group! It’s a great way to celebrate country music and enjoy helping others at the same time. I wonder if they have summer internships available, that would be a great way to get started in the non-profit field. Great post!

  2. I really liked the MOC Musicians on Call. I love how these singers take their time from their crazy schedule to give back to society. Also the fact that some celebrities make this a bigger deal and put on a concert puts a smile on my face because this shows that there is still good in this world. Music is a beautiful thing and it always makes people happy and that is what these patients need…happiness.

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