Source: MOCMusiciansOnCall YouTube
Musicians On Call & Public Relations
This week’s post is a little different than usual. Since I’m majoring in public relations, I’m going to tie non-profit PR in with country music. A music-based organization that has particularly caught my eye is Musicians On Call (MOC).
MOC is an organization that brings volunteer musicians to hospitals to play at the bedsides of patients. From 1999, when the non-profit was established, to 2009, MOC has played music for over 125,000 individuals.
A few country musicians that have volunteered for MOC include Jarrod Niemann, Hunter Hayes, Darius Rucker, Martina McBride and Brantley Gilbert. Countless volunteers who simply love to play music have also volunteered.
Country singers have also held concerts, benefitting MOC.
These country artists include:
- Kellie Pickler
- Lady Antebellum
- James Taylor
- Trace Adkins
- Darius Rucker
- New York (Headquarters)
- Washington, DC
- Los Angeles
How MOC benefits patients
Co-founder Michael Soloman believes music possesses healing power, not just for the sick, but for the musicians as well.
According to Calen Johnson, a music producer, songwriter and recording artist, music actually does have healing power.
Johnson says music has the power to:
- Speed up the healing process
- Affect hormones that calm various systems
Why I like MOC
I think MOC is a great organization for a couple of reasons:
- It makes a difference in people’s lives. After watching a number of videos on MOC’s YouTube Channel, it’s obvious how grateful the patients and their families are. Smiles and tears of joy are present in many videos. In addition to the patients and families, many of the musicians explain how playing music for others makes them feel good about themselves because they’re helping other people.
- MOC includes all types of music (not just country). Although many country artists have volunteered for MOC, artists in other genres have volunteered, too. Lifehouse, Train, Chicago, Daughtry, Avril Lavigne, Gavin DeGraw, Common, John Mayer and Justin Bieber.
- The organization has quality tactics in terms of PR. MOC uses social media, keywords to enhance its SEO and relevant pages and links for its webpage.
- Social Media. MOC connects to its publics by having a Facebook, Twitter, Flickr, YouTube, and Google+. Using a variety of social media outlets helps MOC reach all types of audiences.
- Keywords. MOC uses keywords, such as music and hospitals throughout its website to improve its SEO.
- Relevant Pages and links. All the information you need about MOC is found right on its website, whether it’s through the website itself or through links. The MOC webpage has page for the “about,” programs, news, volunteers, branches, events, videos, supporters and merchandise store. There’s also an orange button that says “Donate Now.” The website is easy to read and navigate. The page also includes links to its social media platforms, making it easy to follow the organization.
MOC is a fascinating non-profit to follow, from its philanthropic ways, to its PR tactics. What do you think about MOC’s PR practices? What could the organization improve?